What Great Educators Do Differently: Houston 2019

Establishing, maintaining, and enriching a positive school culture is an essential element that great leaders must master, particularly in an age of extreme accountability measures, high stakes standardized testing, and aggressive school reform efforts.  Communication and public relations are necessary skills that great leaders possess, particularly in an age of extreme accountability measures, high stakes standardized testing, and aggressive school reform efforts. Effective leaders shape the message and establish effective communications with all members of the learning community, including teachers, support staff, students, parents, school board members, and other area partners. Social media and other digital tools have allowed this task to be less daunting and provide leaders the opportunity to communicate with large audiences in a highly efficient manner.  Participants will walk away from this presentation knowing how to utilize a variety of digital tools to shape an effective message about their schools.